The 7 Keys to Writing a Self-Help Book
Self-help books continue to be a favorite of readers everywhere. People it seems never tire of asking for advice.
To increase your chances for success, I recommend you follow the conventions and expectations of publishers like Hay House and Workman, who have pretty much set the high bar. Accordingly, your successful self-help book must have the following seven elements well-developed:
Clear definition and understanding of the problem you are solving that is both personal and universal.
The promise of a solution written in a dominant YOU voice.
Specific how-to information with vivid examples that guide people to a transformation (new point of view).
A strong body of knowledge and experience.
Series of specific Do-It-Yourself tasks that achieve the desired results.
Anticipation of what those results will be.
Ongoing encouragement and reassurance that the reader can and will achieve the results promised.
Here's How to Make it happen
>>Create a title that addresses a human need, targets a problem with your solution, and is memorable. Learn more and download: "The 7 Archetypes of Self-help" HERE.
>>Write a compelling Introduction that challenges people’s expectations and gives irresistible details of the PROMISE TO THE READER. That's where the hook is. Be positively provocative. (This will be what people read first in Amazon’s “Look Inside” feature, so it’s essentially your book’s sales pitch.)
>>Develop a Table of Contents that delivers over-the-top value to the reader, including compelling section and chapter titles with subheads so readers can anticipate the change they are looking for.
>>Create short, dynamic chapters that are easy to read and understand and that lead the reader step by step to a transformation. Include stories and case studies that illustrate success.
Ready? Here's some help on the way to focus your content and deliver an irresistible promise to your reader.