Sadly I have seen smart and dedicated professionals spend months on a self-help book that fails to make a ripple. Usually, the culprit is one or more of the three following pitfalls. I don't want that to happen to you. So p-l-e-a-s- e don't fall down the same black hole.
Here’s the truth about most authors. They hate self promotion. It feels wrong. Most authors just want to tell their story, fiction or nonfiction. You start with an idea, an outline, or chapter.
Then you’re likely to have what seems like a reasonable thought: I’ll write my book and if it’s good, it will find an audience out there. You think this thought (just like I did) with surprising persistence even though at some point it occurs to you that no one can read or buy anybook unless they first know it exists.
Self-help books continue to be a favorite of readers everywhere. People it seems never tire of asking for advice. To maximize your success, you might want to follow the conventions and expectations of publishers like Hay House and Workman, who have pretty much set the high bar. Accordingly, your successful self-help book must have the following seven elements well-developed:
We are all liars because we are afraid the truth isn’t good enough to stand on its own. And in a way, that’s true. Truth needs to be stripped to its essentials, to its naked power in order to touch us and alter us.
I believe that’s the real work of a writer. We do it for ourselves and those we have a message for.
How do we access the truth to tell our story (fiction or nonfiction)?
Intention works but rigidity does not; command does not. Sometimes we need to scream, sometimes to remain silent and feel the pressure of birth.